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Welcome to the Dorothy Perkins US website! This site is dedicated to customers in the United States, and only ships to mainland US destinations and Hawaii.
We may change these terms and conditions from time to time without notice to you. Changes will apply to any subsequent orders received. Once your order has been confirmed, we will not be able to make any changes to the terms that apply to that order.
Before placing an order, if you have any queries relating to these terms and conditions, please contact our Customer Services team.
|STANDARD SHIPPING TIMES||STANDARD SHIPPING COSTS||TRACKED & FASTER SHIPPING TIMES||TRACKED & FASTER SHIPPING COSTS|
US (all 50 states)
|11 working days when ordered before noon (EST).||$10.00 flat rate.||2-4 working days when ordered before noon (EST).||
$30.00 flat rate.
Standard shipping to Alaska, Hawaii and the US Territories can take up to 14 working days. All orders are shipped from the UK and are subject to checking by US customs that may affect the delivery time. Customers will be responsible for paying any applicable import duties and taxes. Charges may vary based on the contents of the order. Customers are advised to contact their local customs office for further information on current import regulations.
Please note that Saturday, Sunday and UK Bank Holidays are not classed as working days. Customers are advised to check the estimated delivery day displayed at the checkout for updated delivery times.
UK Bank holidays for 2014 are as follows:
1st January – New Year's Day
18th April – Good Friday
21st April – Easter Monday
5th May – Early May Bank Holiday
26th May – Spring Bank Holiday
25th August – Summer Bank Holiday
25th December – Christmas Day
26th December – Boxing Day
Unfortunately, express delivery is not available at this time.
Please note, no changes can be made to the shipping address after the order has been placed.
At this time we are unable to deliver to APO Addresses.
Your order may be delivered by either the United States Postal Service (USPS) or by a US courier. Depending on your area, most orders will be delivered by USPS so the parcel will be received with your regular mail. If you are not home when the delivery is made, a notice card will be left by the postal service to advise on how and where your delivery can be collected.
Larger orders will be delivered by courier who will attempt to deliver the goods three times or leave with a neighbour. They will also leave a notice card after each delivery attempt to advise you what you can do to arrange receipt of the goods. A signature is required for larger deliveries but not for the smaller USPS deliveries.
We now offer a Tracked and Faster courier service, so you can follow your parcel's progress from our warehouse to your door. See the 'Shipping times and costs' tab for more details.
If you have ordered using the Standard shipping service and your tracking number begins with EK, please visit http://www.parcelforce.com/portal/pw/track?catId=7500082.
If your tracking number begins with RML we are unfortunately unable to track your parcel. Please check our website for shipping times.
If you have any problems with your order, please click here to contact our Customer Services team. You will need to supply your order reference number, full name, billing address and contact phone number. One of our Customer Care team will provide an initial reply to you within 48 hours.
We may run delivery promotions from time to time. Please see Promotions terms and conditions to check whether we are running any at this time.
We accept American Express, Visa, Visa Delta, Visa Electron, Maestro, MasterCard, Solo, Arcadia Group Store cards and PayPal.
If you have paid on your debit, credit or charge card you will only be charged once the goods have been dispatched to the delivery address. We will email you to confirm dispatch.
Please see www.paypal.com for information on PayPal payments.
The prices shown on our website include any VAT (or similar sales tax) at the prevailing rate for which we are responsible as the seller. The amount you pay will be the price indicated plus any delivery charges. The delivery charges will depend on the delivery option that you choose and will be shown during the checkout process.
Further Information For Overseas Customers
We charge you for your order in Pounds Sterling. The actual price charged to overseas customers will be subject to the exchange rate applied by the customer's credit or debit card company. Please note that customers outside of the European Union will be liable for any import duty or other taxes, fees and charges that are applied by customs or other authorities in the country of receipt. If you are unsure about whether these duties, taxes and charges might apply to your order, you should contact your local tax or customs authorities.
All credit/debit cardholders are subject to validation checks and authorisation by the card issuer. If the issuer of your payment card refuses to, or does not for any reason, authorise payment then you will be notified of this immediately at the check-out stage.
ONLINE SHOPPING MADE SAFE
We are working together with Visa and MasterCard to offer you a safer shopping experience when using your credit card online. To find out more information and how to register your card visit Verified by Visa or MasterCard SecureCode.
Please note: If you choose not to register during the checkout process, depending on your card issuer, we may not be able to process your order.
Returns are simple and easy. We guarantee to refund any item you are not completely happy with when you return it to us in saleable condition within 14 days of receipt. Refunds will be credited to your original method of payment.
All returns must be made by post. Unfortunately we do not currently offer refunds or exchanges in stores on items which have been bought from us.dorothyperkins.com.
To complete a return, please follow the below steps:
1. Log in to your account and select 'Request a return' from the 'My Orders' section.
2. Click the order number containing the items you want to return and follow the 'Create return' link next to the order number.
3. Select the items you wish to return and click ‘Create Return'.
4. Write your Returns Authorisation Number along with your name and address on the returns label that was in your parcel.
5. Attach the label to your parcel and post it to our UK warehouse within 14 days of receipt.
If you have not received or have mislaid your returns label, click here to download one.
Can't see your order history?
Dorothy Perkins has recently launched four new international sites. If you cannot see your order history, please make sure that you are logged in to the same site on which you made your order. To change sites please click in the header area above. If you are still having problems, please contact our customer services team by clicking here.
In the interests of hygiene we do not offer refunds on pierced jewellery, or underwear or swimwear if the hygiene seal has been removed, or cosmetic products if they have been used or the hygiene seal is broken, unless they are of unsatisfactory quality or unfit for purpose. Please also note that items must be returned with all of the barcode tags intact.
The refund will be processed once your goods are received into our warehouse. Please note, all returns by mail are currently processed by our UK warehouse. Please allow 28 days from the day the parcel is posted for your refund to be processed. Customers will need to return unwanted items to: Dorothy Perkins Ltd, Spectrum for Arcadia, Burton Business Park, Torre Rd, Leeds, LS9 7DN, England at their own cost. It may take 2-3 working days for the refunds to show in your account after the goods have been received. Each item returned is refunded separately, and will show on your statement as a refund/credit from dorothyperkins.com. You will be refunded on to the card that the goods were purchased with. If your card expires before we process your refund please contact our customer services team with your order number, zip code and new card details.
Please note that returns by post cannot be accepted without a valid Returns Authorization Number. You will be unable to get a Returns Authorization Code from the web if more than 14 days has passed since you received the items. If you experience any difficulties with the online returns process please click here to contact us.
Returning Goods Bought as Special Offers
If you return a single item bought as part of a multi-buy discount offer (for example 'buy 2 for $40.00') you will be refunded the full price of that item less the total discount given in the offer. If you return all items purchased with the multi-buy discount you will be refunded with the full multi-buy value.
For combination purchases ("buy one, get one free" or "get the lowest priced item free"), you must return any free items or vouchers back for us to process a refund.
Returning Goods which are of Unsatisfactory Quality or Unfit for Purpose
You can return these items to us using the returns label and following the process outlined under “Returns by Mail”. Currently all returns by mail are processed by our UK warehouse. Please see our FAQs for further details.
Please ensure you return the goods to us as soon as possible, giving the reason for your return. We will examine the goods following receipt and if we find the goods are of unsatisfactory quality or unfit for purpose we will refund you the price you paid for the goods and the original delivery charge (if any).
If we have made a mistake on an item we have sent to you or it is faulty, damaged, of unsatisfactory quality, we will refund the delivery charges you have paid to receive that item unless it was sent to you with other items which you are not returning.
Details of the returns procedure will also be sent to you with your order. If you have any questions, please contact Customer Services if you have any questions by clicking here.
You will need to create an account to purchase on us.dorothyperkins.com. This will help you to track your order, create returns, and save your payment and delivery options.
Simply log in to your account and follow the Forgotten Password instructions, or click
For security reasons, we cannot send you your password via email.
> CLICK HERE IF YOU HAVE FORGOTTEN YOUR PASSWORD
When customers buy our goods, we want them to be confident that they have been produced under acceptable conditions. That means the goods must have been produced:
This code applies to the manufacturer or any other person involved in supplying goods to our companies. The code is backed up by a process of self-evaluation and independent inspections to make sure our suppliers keep to it. The code is designed to be fair, achievable, and easy to check, and to promote the ongoing development of our suppliers. It is based on International Labour Organisation (ILO) conventions and recommendations.
Click here to download the Arcadia Group Responsibility Report 2011.
Click here to download a PDF version of the Arcadia Group Code Of Conduct and Guidebook.
Click here to see our Fashion Footprint FAQs.
Our Fashion Footprint programme covers all our social, environmental and community projects - click here to read more.
Dorothy Perkins is committed to making your internet shopping a positive experience. We assure you that any transactions that you make and any personal information you give us are secure.
To ensure your security we encrypt all your details so they cannot be read by any unauthorised parties.
We are also members of the IMRG schemes "Internet Shopping is Safe" and "Internet Delivery is Safe".
We ask for your name, telephone number, home address, email address and age for competitions, sweepstakes, or newsletter sign ups. When a purchase is made on our site, in addition to the above, we also ask for delivery address, and payment method details. We may obtain information about your usage of our Website to help us develop and improve it further through online surveys and other requests.
Your data will enable us, and our processors, to fulfil your order, to notify you about important functionality changes and for statistical or survey purposes to improve this Website and our services to you. We may also send you from time to time (by email or post) information about products and services and details of promotions and special offers from Dorothy Perkins. If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences:
• All email messages and email newsletters will contain information on how you can unsubscribe; or
• Send an email to our customer services division by clicking here and selecting "unsubscribe" in the subject heading drop down menu; or
• Write to us at: Customer Services, Arcadia Group Limited, Colegrave House, 70 Berners Street, London W1T 3NL, England.
In assessing your request for goods or services, we may use your information for the purposes of the prevention and detection of fraud.
Arcadia Group Brands Limited is a registered data controller under the Data Protection Act 1998 (the "Act"). We comply with the standards, procedures and requirements laid down in the Act to ensure that the personal information you give us is kept secure and processed fairly and lawfully.
One of the purposes for which we may disclose your address and zip code details is to check against the IMRG Security Alert or any other Fraud Prevention Scheme. We may also disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.
Under California Civil Code sections 1798.83 – 1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information we share with third parties for those third parties' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Customer Services, Arcadia Group Limited, Colegrave House, 70 Berners Street, London W1T 3NL, England. In your request, please specify that you want a “Your Dorothy Perkins California Privacy Rights Notice”. Please allow 30 days for a response.
Find out more about cookies
Our Website is not intended for use by children under the age of 13, and we will not knowingly collect any information from any person below the age of 13.
In the unlikely event that Dorothy Perkins or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions). Cookies do not harm your computer. If you would like to learn more about cookies in general you can visit www.allaboutcookies.org
Below is a list of the main cookies that are set by us when you access this website and a description of what we use them for:
|Cookie Name||Cookie purpose|
|userCountry, userCurrencySymbol, user Explicit, userLangId, userLanguage, userPreferredUrl, userprefs, userSalesCatalogId, userStoreId, viewed, WC_ACTIVE_POINTER, WC_AUTHENTICATION, WC_PERSISTENT, WC_SESSION_ESTABLISHED, WC_USERACTIVITY, SessionExists, ShowAlert, arc-33056-recently-viewed, JSESSIONID, mdr_browser||These cookies remember your preferences from previous visits, allow you to add to basket and store your shopping basket. The website wouldn't work for you without them.|
_utma, _utmb, _utmc, _utmz
| These cookies enable Google Analytics software. It helps us take and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant.
The data stored by these cookies never shows personal details from which your individual identity can be established.
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|_qsst, _qst, _qubitTracker cookies, _qPageNum_*name of brand*||These cookies enable Qubit analytics software. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant. The data stored by these cookies never shows personal details from which your individual identity can be established.|
|peerius_ct, peerius_rid, peerius_sess, peerius_user||
These cookies enable Peerius software. This software allows us to make recommendations of products that we think might be of interest to you, based on what you and other visitors have viewed.
|s_cc, s_sq, s_vi||These cookies enable SiteCatalyst analytics software, supplied by Adobe. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant.|
|s_campaign, s_ev20, _#tsa||These cookies show us how you found our website and which website you came from. This helps us know which of our online marketing channels is most effective. They also allow us to reward some external websites for directing you to us.|
Some cookies may be set by third parties when you visit this website. These third parties may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programmes and other third parties. These cookies are controlled by the third parties, so please check the third-party websites for more information about these cookies and how to manage them. These third party cookies do not collect personal data from which the third party would be able to identify individual customers.
Some of our third party partners that may set cookies on this website include:
|Business Partner||Cookie purpose|
Please note though, that if you delete your cookies too, we'll no longer know that you've opted out, so the banners from Struq will reappear when you visit other selected websites.
Please note though, that if you delete your cookies too, we'll no longer know that you've opted out, so the banners from Struq will reappear when you visit other selected websites.
|ecustomeropinions.com||In order to provide you with a better service, occasionally we'll ask if you'd like to complete a survey. This cookie's sole purpose is to remember if we've asked you to do so recently, and it contains no personal information.|
|Awin1, Commission Junction, Linkshare, Zanox||These cookies are only set if you get to the confirmation page after checkout. It is used to track whether we then owe any money as a commission to a site (affiliate) which has referred business to us.|
If you 'share' dorothyperkins.com content with friends through social networks – such as Facebook, Google and Twitter - you may be sent cookies from these third party websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
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You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required. How to do this will depend on the browser you use. We have provided further information below on how to check which browser you use and how to manage cookies. Please bear in mind that if cookies are not enabled on your computer, your activities will be restricted to browsing this website and you will not be able to add products to your shopping bag and buy them.
If you are using a PC - go to 'Help' and select the 'About' option
If you are using a Mac - click on the Apple menu within the browser and select the 'About' option
Once you know which brower you are using, follow the instructions below to check if you have cookies enabled on your computer:
Microsoft Internet Explorer
This site has been designed and constructed to the W3C's WAI accessibility AA rating. This means that the site can be navigated using the tab button and by pre-defined accesskeys.The site can also be read by screen readers, Braille displays and other access devices. There is a list of access devices available for people with different impairments further down the page.You can also find more information on accessibility by following the web accessibility links at the bottom of the page.
You can access the key features of this site without the need for a mouse using the following access keys:
Hold down the 'Alt' key and the access key, followed by the 'Enter' key.
Hold down the 'Ctrl' key and the access key.
The pages on this website comply with the recommended UK Government access keys standard.
All content images on this site are provided with descriptive ALT attributes. Where images contain important information, such as graphs and charts, alternative information is provided in the form of inline descriptions of tabular data.
All pages contain a link to the home page (access key 1) and search box (access key 4).
Jump to main content (access key C)
Jump to main content (access key C) is available to users of screen readers and speech browsers, to bypass graphical and navigational elements - such as the logo and header components - and jump directly to the main navigation.
Jump to primary Navigation (access key S) is available to users of screen readers and speech browsers, to bypass graphical elements - such as the logo and header components - and jump directly to the main navigation.
Skip navigation (access key S) is available to users of screen readers and speech browsers, to bypass repeated page elements - such as the top and side navigation links - and jump directly to the page content.
Click here to see our site map.
We have made every effort to display as accurately as possible the colors of our products that appear on the Website. However, as the actual colors you see will depend on your monitor, we cannot guarantee that your monitor's display of any color will accurately reflect the color of the product on delivery.
All sizes and measurements are approximate; however we do make every effort to ensure they are as accurate as possible. Unless otherwise stated, sizes indicated are US sizes. Please refer to the size guide for clarification.
We will take all reasonable care to ensure that all details, descriptions and prices of products appearing on the Website are correct at the time when the relevant information was entered onto the system. We reserve the right to refuse orders where product information has been mis-published, including prices and promotions.
PLEASE NOTE: NAIL POLISH CANNOT CURRENTLY BE SHIPPED TO CUSTOMERS OUTSIDE THE UK.
We currently have nearly 600 stores in the UK and over 50 international outlets in:
Singapore, Malaysia, Philippines, Indonesia, Thailand, Spain, Iceland, Portugal, Cyprus, Malta, Croatia, Turkey, Slovenia, Saudi, Kuwait, UAE, Qatar, Bahrain and Gibraltar.
Two offers are better than one - 20% off shoes & dresses*
1. This offer entitles you to 20% off selected dresses and 20% off selected shoes at us.dorothyperkins.com.
2. Offer runs from Sunday 3rd May until 23.59 GMT Wednesday 6th May 2015.
3. Sale, special offers and selected brands are excluded from this offer.
4. This offer is not exchangeable for cash and is not to be used in conjunction with any other offer, discount or promotion. The discount cannot be used for the purchases of Gift Vouchers, Gift Cards or delivery.
5. Dorothy Perkins reserves the right to (i) cancel this Offer (ii) refuse to allow any individual to participate in the Offer
(iii) decline to accept orders where, in its opinion, an Offer code is invalid for the order being placed and (iiii) amend these terms and conditions (and will use reasonable endeavours to notify changes to all customers).
6. These terms and conditions shall be governed by and construed in accordance with English law and exclusive jurisdiction of the English courts in the event of a dispute.
Promoter: Arcadia Group Brands Limited t/a Dorothy Perkins registered no. 1016191. Registered offer: Colegrave House, 70 Berners Street, London W1T 3NL.
Free Standard Shipping on all orders $50 or more when you enter the code DPSHIP50
1. By taking advantage of the free standard shipping offer (“the Offer”) you agree to these terms and conditions
2. The Offer entitles residents of the United States to free standard shipping on all orders $50 or more made in a single transaction online at dorothyperkins.com for a limited time only. Discount will be applied at checkout when you enter the code DPSHIP50.
3. Normal returns policy applies.
4. The Offer applies to our standard US Delivery service within the United States only.
5. Dorothy Perkins reserves the right to at any time (i) cancel or suspend this Offer (ii) refuse to allow any individual to participate in the Offer (iii) decline to accept orders where, in its opinion, an Offer code is invalid for the order being placed and (iv) amend these terms and conditions (and will use reasonable endeavours to notify changes to all customers).
6. To the fullest extent permitted by law these terms and conditions shall be governed by and construed in accordance with English law and exclusive jurisdiction of the English courts in the event of a dispute.
7. Promoter: Arcadia Group Brands Limited t/a Dorothy Perkins registered no. 1016191. Registered offer: Colegrave House, 70 Berners Street, London W1T 3NL, England
Newsletter Sign-Up - Enjoy 15% off when you sign up to Fashion News Emails
1. This offer entitles customers who subscribe to Fashion News Emails to receive a 15% off online code to use on any one transaction.
2. This offer is not subject to an expiry date.
3. This offer is not exchangeable for cash and is not to be used in conjunction with any other offer, discount or promotion. The discount cannot be used for the purchases of Gift Vouchers or Gift Cards.
4. Returned items will be refunded onto a Gift Card. No cash refund is available.
5. The discount is not available to employees of Arcadia Group Limited, BHS Limited or any other associated companies.
6. Dorothy Perkins reserves the right to (i) cancel this offer at any time (ii) refuse to allow any individual to participate in the Offer (iii) decline to accept orders where, in its opinion, an Offer code is invalid for the order being placed and (iiii) amend these terms and conditions (and will use reasonable endeavours to notify changes to all customers).
7. These terms and conditions shall be governed by and construed in accordance with English law and exclusive jurisdiction of the English courts in the event of a dispute.
Promoter: Arcadia Group Brands Limited t/a Dorothy Perkins registered no. 1016191. Registered offer: Colegrave House, 70 Berners Street, London W1T 3NL.
10% Student Discount
1. This offer entitles all students with a valid student card to get a 10% discount on the original price of all products purchased online at us.dorothyperkins.com ("Discount"). This Discount is subject to an expiry date.
3. The Discount is not exchangeable for cash and is not to be used in conjunction with any other offer, discount or promotion. The Discount cannot be used for the purchase of Gift Vouchers or Gift Cards.
4. Returned items will be refunded at the discounted price paid. This does not affect your statutory rights.
5. The Discount is not available to employees of Arcadia Group Limited, BHS Limited or any other associated companies.
6. Dorothy Perkins reserves the right to (i) cancel this offer, (ii) cancel or refuse any individual's benefit from it and (iii) amend these terms and conditions (but will use reasonable endeavours to notify changes to entrants or potential entrants).
7. These terms and conditions shall be governed by English law and exclusive jurisdiction of the English Courts.Promoter: Arcadia Group Brands Limited t/a Dorothy Perkins registered no. 1016191. Registered offer: Colegrave House, 70 Berners Street, London W1T
Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the United Kingdom (UK), with nearly 600 UK stores and over 50 international outlets.
Dorothy Perkins' ranges are updated weekly in store and daily online. The brand offers US sizes 2 to 18, and a wide range of collections including Tall, Petite, Maternity, Lingerie, Shoes and Accessories.
Dorothy Perkins provides affordable, feminine fashion and a shopping experience customers clearly love - a jersey top is sold every two seconds and the stores have won numerous awards for its collections.
For the past three years Dorothy Perkins has supported UK charity Breast Cancer Care, during which it's raised over £2 million for people affected by breast cancer. In 2007 Dorothy Perkins formed a partnership with the UK charity Woodland Trust, and since then has raised enough to plant over 100,000 trees in the UK.
With an age range of 25 - 40 years, Dorothy Perkins has the widest customer base of all our brands. The average Dorothy Perkins customer is in her early thirties and she's likely to be a busy mum or working woman.
She loves fashion and takes a close interest in the new trends, but often doesn't feel able to carry off some of the latest looks. She's not always confident about her body, and doesn't always know what suits her, so Dorothy Perkins gives her fashion inspiration and advice. Quality, fit and price are all important to her.
Here at Dorothy Perkins we're proud of our great British heritage. As the country's developed over the last 100 years, so have we...here are a few of our favourite milestones:
Dorothy Perkins begins life as Ladies Hosiery and Underwear Limited.
At the tail end of the Edwardian era, fashion is very segmented. Society ladies favour the glamorous 'Belle Epoque' look with it's S shape silhouette, corsets and voluptuous long skirts. The middle classes wear long skirts and high collared blouses with pins or ties, and the less well off wear shawls and simple, homemade clothes.
Dorothy Perkins expands to 12 shops. The impressively priced five-shilling (25 pence) blouses and range of knitwear are introduced, laying the foundations of the Dorothy Perkins value for money proposition.
The 'roaring twenties' or 'jazz age' begin. So too does one of fashion's most glorious decades. The Flapper girl is born - hair is short and sleek as are dresses. Now the bra has been invented it's worn mostly to flatten the chest, giving wearers the fashionable boyish shape.
Hollywood arrives! As the movies take off so too does our enduring obsession with film stars and their wardrobes. Dresses become more streamlined, elegant and reach the floor as we try to emulate Hollywood icons such as Mae West and their hourglass figures.
Edward VIII abdicates to marry Wallis Simpson and they go on to become one of the most stylish couples of the decade. Wallis is credited with the adage 'a woman can never be too rich or too thin'.
The trading name 'Dorothy Perkins' is adopted, suggested by the wife of the director and inspired by the name of the classic rambling rose.
At the outbreak of the Second World War Dorothy Perkins is trading from 75 shops.
Wartime fashion brings with it a more practical, masculine way of dressing as women take on men's jobs. Trousers, flat shoes, plain shirts and pinned back hair take over from the glamour of the last two decades. Due to rationing clothes are now mostly homemade.
Fashion begins its recovery from world war fabric rationing with the advent of Christian Dior's decadent 'New Look' - tiny waists and big skirts that celebrate women's curves.
The fifties bring with it a previously unknown invention - the 'teenager' is born. Jeans become hugely popular as do prints, polka dots and ponytails! Twirly skirts become the only thing to dance in to the new music, known as Rock 'n' Roll.
Mary Quant introduces the miniskirt which becomes so loved that the British Society for the Preservation for Mini Skirts is formed. Op Art black and white patterns are big, as too is the flower power hippy look. The only real style choices for men are the designer suits of the mods or the leather look of the rockers.
Dorothy Perkins opens its 250th shop, and there is now a Dorothy Perkins on most British high streets. Cash registers are also introduced in all our stores.
BBC studio manager Susannah Simons changes television fashion history by removing her trousers in the studio when told, as a woman, she shouldn't be wearing them. Trousers become instantly acceptable!
Beginning a six year working relationship with Biba, Dorothy Perkins buys a controlling stake in the famous clothes company. Dorothy Perkins sells Biba make-up from it's own stores and funds the opening of 'Big Biba', an iconic store on Kensington High street complete with it's own roof gardens and pink flamingos!
Lots went on in fashion during the 70's: hot pants, wedges, maxi dresses, kaftans, Afghan coats, bell bottoms and punk all came and went. And let's not forget John Travolta's white suit in Saturday Night Fever.
Dorothy Perkins acquires its first store on the most famous shopping street of them all - Oxford Street, London. At 7,500 feet this store is now the largest Dorothy Perkins.
Dorothy Perkins is bought by the Burton Group.
The decade that taste forgot becomes the decade fashion refuses to get over as we continue returning to things like leg warmers, T shirt dresses, and power dressing. Big hair and New Romantics take off as does Diana mania as the princess becomes an international fashion icon. Glitz is everywhere...and the bigger things are, the better!
The 'Secrets' lingerie and nightwear range is introduced in Dorothy Perkins and is an instant hit.
The Dorothy Perkins Account Card is launched.
Thanks to boy band Bros, the Brosette look explodes - ripped jeans and puffa jackets with the band's logo on the back are everywhere.
Fashion is significantly influenced by music - from grunge, to acid house, to 'Madchester', all the genres have their own distinctive looks. Combats temporarily take over from jeans and Minimalism, 'The Jennifer' (Aniston) haircut, Wonderbras, Chinese style dresses and shirts are all popular.
The Dorothy Perkins 'Maternity' range is rolled out in selected city stores. The range offers expectant mothers fashionable, affordable and comfortable maternity clothing in sizes 8-20.
We are one of the first companies to harness the power of celebrity by choosing Helena Christensen as the 'face' of Dorothy Perkins. Our strapline at the time is 'where you can afford to look good'.
Yasmin Le Bon joins Helena Christensen as another 'face' of Dorothy Perkins.
The Burton Group Plc becomes Arcadia Group Plc. Dorothy Perkins is now part of the same family as Burton, Evans, Hawkshead, Principles, Racing Green, Topshop and Topman.
The 'Petite' range is introduced into selected stores, offering women 5ft 3in and under a collection to fit and flatter them.
An online shopping facility is launched at www.dorothyperkins.com where customers can shop Dorothy Perkins 24 hours a day, 7 days a week.
The noughties have been all about revivals. Vintage clothes are enjoying an resurgence, and trends as diverse as Boho, Military, Preppy and Tailoring have all been huge. Plus we've celebrated the return of the all-conquering jean!
A 'Tall' range is launched in selected stores for women 5ft 8in and over, made up of specially designed pieces for the taller woman, as well as adapted trends from the core Dorothy Perkins range.
Philip Green, owner of Bhs, purchases the Arcadia Group Plc.
The Dorothy Perkins 15,000 foot flagship store opens on London's Oxford Street above Bond Street tube station.
Today Dorothy Perkins has over 600 UK stores, 52 international outlets in countries including Spain, Gibraltar, Cyprus, Turkey and Singapore, as well as our largest store dorothyperkins.com
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CALIFORNIA PROPOSITION 65
We provide this warning as a result of Proposition 65, the Safe Drinking Water and Toxic Enforcement Act of 1986, which was enacted to inform citizens in California about exposures to certain chemicals including some Phthalates. WARNING: Products sold on this site and in our stores may contain chemicals known to the State of California to cause cancer, birth defects or other reproductive harm.
Some of our products such as wallets, handbags, purses, clutches, totes, clothing, accessories, or shoes made of vinyl or imitation leather may contain traces of lead. In accordance with Proposition 65, we issue the following warning to our California customers: "WARNING: The materials used on the exterior of some products may contain lead, a chemical known to the State of California to cause birth defects or other reproductive harm."